"Marketers exploit the focusing illusion. When people are induced to believe that they “must have” a good, they greatly exaggerate the difference that the good will make to the quality of their life. The focusing illusion is greater for some goods than for others, depending on the extent to which the goods attract continued attention over time. The focusing illusion is likely to be more significant for leather car seats than for books on tape.
- Daniel Kahneman rseponding to the question “WHAT SCIENTIFIC CONCEPT WOULD IMPROVE EVERYBODY’S COGNITIVE TOOLKIT?” at Edge."
- http://www.edge.org/q2011/q11_17.html#kahneman
